For Africa’s Fast-Scaling eCom Brands

For Africa’s Fast-Scaling eCom Brands

Email and Retention Marketing That Actually Works

Email and Retention Marketing That Actually Works

Email and Retention Marketing That Actually Works

If you rely on paid ads for sales, you know how expensive it gets when people don't come back. We retain the customers you already have across email, SMS, and WhatsApp, turning them into repeat buyers who stick with your brand.

If you rely on paid ads for sales, you know how expensive it gets when people don't come back.

We retain the customers you already have across email, SMS, and WhatsApp, turning them into repeat buyers who stick with your brand.

If you rely on paid ads for sales, you know how expensive it gets when people don't come back. We retain the customers you already have across email, SMS, and WhatsApp, turning them into repeat buyers who stick with your brand.

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State-of-the-art designs that convert.

State-of-the-art designs that convert.

State-of-the-art designs that convert.

Every email we send is impossible to ignore and engineered to convert at every stage
of the customer journey.



Every email we send is impossible to ignore and engineered to convert at every stage
of the customer journey.



Every email we send is impossible to ignore and engineered to convert at every stage of the customer journey.



How It Happens

01. Audit

We review your existing flows, campaigns, customer data, and retention performance to understand what’s working, what isn’t, and where revenue is being lost.

02. 90-Day Retention Plan

Next, we make a personalized 90-day retention plan built around your brand, customers, and goals, with a clear view of how retention will drive more revenue.

03. Onboarding

You fill out the client intake and asset forms covering your brand's positioning, mode of operation, and design guidelines. Once this is received, we get to work.

04. Build

We build the retention foundation: flows, campaigns, segments, templates, and every foundational step needed for the execution phase to take off smoothly.

05. Execution

Once the foundation is set, we put the retention plan into action through ongoing campaigns, automated flows, segmentation, and retention strategies working across email, SMS, and WhatsApp.

06. Ongoing Management

We manage retention for your brand day-to-day and continually improve it as we go. Using performance data, A/B testing, and customer behaviour, we optimize every strategy to keep driving more revenue.

Already Sending Emails?

See what's tying back some of your revenue.

See what's tying back some of your revenue.


We'll review the 5 areas that have the biggest impact on your retention performance: deliverability, flows, campaigns, list growth, and your broader retention strategy. 

Then we’ll provide you with a clear breakdown of the areas that need attention, where to focus first, and what to improve to get more revenue from your list,
at no charge.


We'll review the 5 areas that have the biggest impact on your retention performance: deliverability, flows, campaigns, list growth, and your broader retention strategy. 

Then we’ll provide you with a clear breakdown of the areas that need attention, where to focus first, and what to improve to get more revenue from your list, at no charge.

Get My Free Audit

Case Studies

In the African eCom space, where intentional customer retention is relatively new,
we’re already delivering results.

In the African eCom space, where intentional customer retention is relatively new,
we’re already delivering results.

In the African eCom space, where intentional customer retention is relatively new, we’re already delivering results.

#1

#2

Turning Klaviyo Into a Meaningful Revenue
Channel for a Clothing Brand
From No Retention Strategy to a Growing Revenue Channel

Turning Klaviyo Into
a Meaningful Revenue
Channel for a Clothing Brand

From No Retention Strategy to a Growing Revenue Channel

49% Increase in Flow Revenue.
$8.2k+ From Campaigns in a Single Month.
Over $76k Generated Through Klaviyo in Under 8 Months.

49% Increase in Flow Revenue.
$8.2k+ From Campaigns in a Single Month.
Over $76k Generated Through Klaviyo in Under 8 Months.

In November 2025 alone, email generated 57.69% of the brand’s total Shopify revenue.

This brand was seeing growing demand and steady customer acquisition, but had little in place to bring customers back; we built the flows, segmentation, and list growth to support retention, and now automated email consistently drives sales beyond
the first order.

More Results/Case Studies on Instagram.

This brand was seeing growing demand and steady customer acquisition, but had little in place to bring customers back; we built the flows, segmentation, and list growth to support retention, and now automated email consistently drives sales beyond the first order.

9% Increase in Repeat Purchase Rate.
Up to 186% Growth in List Size in Under 60 Days.
Over 40% of Shopify Revenue Coming from Klaviyo MoM.

9% Increase in Repeat Purchase Rate.
Up to 186% Growth in List Size in Under 60 Days.
Over 40% of Shopify Revenue Coming from Klaviyo MoM.

9% Increase in Repeat Purchase Rate.
Up to 186% Growth in List Size in Under 60 Days.
Over 40% of Shopify Revenue Coming from Klaviyo MoM.

Before us, this brand was generating steady sales but getting little revenue from email; we rebuilt their retention strategy, and now Klaviyo drives a much larger share of store revenue and more sales from existing customers.

Before us, this brand was generating steady sales but getting little revenue from email; we rebuilt their retention strategy, and now Klaviyo drives a much larger share of store revenue and more sales
from existing customers.

Before us, this brand was generating steady sales but getting little revenue from email; we rebuilt their retention strategy, and now Klaviyo drives a much larger share of store revenue and more sales from
existing customers.

More Results/Case Studies on Instagram.

This brand was seeing growing demand and steady customer acquisition, but had little in place to bring customers back; we built the flows, segmentation, and list growth to support retention, and now automated email consistently drives sales
beyond the first order.

More Results/Case Studies on Instagram.

A World-Class Standard

Every strategy we build is held to the same standard as eCommerce brands in the US and EU.

We handle every stage: list growth, strategy, copy, design, execution, and optimization. You get a retention operation that runs, improves, and drives revenue, with nothing to manage in-house.

Every strategy we build is held to the same standard as eCommerce brands in the
US and EU.

We handle every stage: list growth, strategy, copy, design, execution, and optimization. You get a retention operation that runs, improves, and drives revenue, with nothing to
manage in-house.

Every strategy we build is held to the same standard as eCommerce brands in the US and EU.

We handle every stage: list growth, strategy, copy, design, execution, and optimization. You get a retention operation that runs, improves, and drives revenue, with nothing to manage in-house.

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  1. Copywriting

  2. On-brand design

  3. Ongoing optimisation

  4. Lifecycle management

  5. Monthly reporting

Get Started

FAQs

What exactly do you handle?

Everything needed to manage retention properly for your brand: flows, campaigns, segmentation, deliverability, reporting, and ongoing optimisation. Our role is to keep customers engaged and buying.

Do you work with small brands?

We work with scaling African eCommerce brands that already have steady sales and want to retain more customers.

Is this a one-time setup or ongoing?

Both. Some brands need the foundation built. Others need ongoing management across campaigns, flows, testing, and optimisation as they scale.

How do we get started?

We start with a review of your setup, customer journey, and retention gaps. Then we map what needs to be fixed, improved, or built before execution begins.

Do we keep everything built?

Yes. Everything stays in your account and under your control, including flows, campaigns, assets, data, and platform access.